Toyota donates meals to New Yorkers in Need - Video
Toyota, like many auto manufacturers, has numerous divisions to accomplish corporate goals and Toyota’s latest philanthropic effort is a partnership with the Food Bank for New York City called New Yorkers in Need.
Toyota has offered to donate up to 500,000 meals to help residents in the Far Rockaways who were severely impacted by Superstorm Sandy. To date, 250,000 meals have been donated. All that is required for a meal donation is for folks to watch a brief documentary (around 6 minutes) created by Supermarché, (the production company headed by award-winning filmmakers Rel Schulman and Henry Joost - creators of the feature films Catfish and Paranormal Activity) that outlines the efforts of the Toyota Production System Support Center (TPSSC) and their work with Metro World Child, a Food Bank For New York City member agency.
TPSSC helped the agency streamline operations for more efficient food box creation and delivery, by cutting the time to create boxes from just over 2 minutes to 11 seconds, reducing the number of volunteers needed, and more.
"The results of Meals Per Hour exceeded our expectations - and we’re thrilled that now people are going to mealsperhour.com to watch the film and help even more New Yorkers," said Lisa Richardson, Toyota process improvement leader. "We’re also excited that Food Bank For New York City is sharing key learnings from the partnership with 800 other agencies in their network across the city."
This is an interesting use of corporate resources and one that should be applauded. Press release and video after the jump. Check it out, watch the video and help out...
Toyota Donates Meals To New Yorkers in Need for Each Viewing of Online Film, Up to Half A Million Meals
Short Documentary, by Supermarché, Chronicles Toyota’s Partnership with Food Bank For New York City To Help Community Members Hard-hit by Superstorm Sandy
New York, New York - Toyota announced it would donate up to half a million meals to Food Bank For New York City based on viewings of a short, online documentary about Meals Per Hour, a partnership to help residents in the Far Rockaways who were severely impacted by Superstorm Sandy. Toyota already has donated 250,000 meals to the organization and for every view the documentary receives until July 19, it will donate another meal, up to an additional 250,000, to total 500,000 meals. The documentary is available at www.mealsperhour.com
The documentary was created by Supermarché, the production company helmed by award-winning filmmakers Rel Schulman and Henry Joost, creators of the feature films Catfish and Paranormal Activity.
The documentary chronicles how a team from Toyota collaborated with staff at Metro World Child, a Food Bank For New York City member agency that receives food and technical assistance. Metro World Child distributes emergency food boxes to community members in the Far Rockaways, many of whom are still struggling to get back on their feet more than six months after Superstorm Sandy. Their shared goal was simple, but critical - enhance Metro World Child’s operations to help it deliver more food, more quickly, to more New Yorkers in need.
For more information about Toyota, visit www.ToyotaInAction.com .
Learn how you can help at www.foodbanknyc.org.